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| Author: Cappon Publisher: Arco Category: Book
List Price: $14.95 Buy New: $10.80 You Save: $4.15 (28%)
Rating: 22 reviews Sales Rank: 8892
Media: Paperback Edition: 3 Number Of Items: 1 Pages: 136 Shipping Weight (lbs): 0.4 Dimensions (in): 8.9 x 6 x 0.5
ISBN: 0768919797 Dewey Decimal Number: 070 EAN: 9780768919790
Publication Date: 1999 Availability: Usually ships in 24 hours
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| Customer Reviews:
Excellent for PR and marketing journeymen August 2, 2000 6 out of 6 found this review helpful
As the owner of a 17 year old PR and marketing firm, I always look for ways to improve the knowledge of my associate staff writers. This book is an excellent guide to usage in writing "newsy" articles, short news bits, and even public relations releases (press releases). With the explosion of content on the Internet, this kind of guide has become invaluable to any content editor who needs to provide clear, concise editorial material for on-line readers of any industry or niche. Highly recommended! (Just ordered a second copy!).
An exceptional guide to newswriting January 21, 2004 6 out of 7 found this review helpful
AP Guide to Newswriting would have to be the most informative and thorough book on newswriting I have come across. It is clear and concise and deserves a prominent position on every journalists bookshelf. With the excellent price tag why hesitate? Now, if only I could get all newswriters' to follow Cappon's example. Thanks Cappon for keeping it short and sweet!
Details, and Details about how to write well. June 3, 2003 4 out of 10 found this review helpful
I barely received my copy, and the advice/help on being a better writer is pretty good. One thing that stands out in the book is the issue of vulgarity, and that is simply a no when it comes to writing journalism. The other areas are well explained, and i tell any one who is reading this small paragraph, get it, it is worth it! It will definitely help you get more creative with your writing, this is like the bloom's taxonomy of writing.
This author is the epitome of witty March 27, 2005 4 out of 4 found this review helpful
Even if you're not interested in journalism - if all that you're looking for is a fun read - then pick up this book. He takes examples of good work and explains why it's good, as well as poor work and points out the deficiencies in a way this is both entertaining and enlightening. I don't agree with all of his opinions, but I very much enjoyed the book nonetheless.
Get his name right on your listing March 28, 1999 3 out of 12 found this review helpful
His name is Rene J. Cappon, not Rene J. Word Cappon. Shees
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