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| Author: Dan S. Kennedy
Publisher: Plume
Category: Book
List Price: $15.00
Buy New: $9.75
You Save: $5.25 (35%)
Rating:  34 reviews
Sales Rank: 5484
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.6
Dimensions (in): 7.9 x 5.3 x 0.8
ISBN: 0452273161
Dewey Decimal Number: 658.421
EAN: 9780452273160
Publication Date: January 1, 1996
Availability: Usually ships in 24 hours
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| Customer Reviews:
 HUNDREDS OF MILLION DOLLAR IDEAS! March 22, 2005
17 out of 18 found this review helpful
As a psychologist and writer, I never studied marketing much in my younger days, much to my chagrin ! I was too busy seeing patients, working horrendous hours and writing books and articles. However, the books I wrote never went as far as they could have, because I didn't know about guys like Dan Kennedy, one of the foremost marketing gurus for entrepreneurs in the country, maybe the world.
If you work for a big corporation, they have the money and means to hire a whole slew of marketing experts, but what about the little guy ? The guy with a new idea, or a great book, or any other creative work they want to bring to the world?
Where does the little guy turn, when he can't compete with the big guys with the big bucks ?
You turn to a guy like Dan Kennedy, whose inspirational, creative ideas are a gold mine to the small creator. In fact, you just might become one of the big guys yourself, if you follow Dan's advice.
Dan is a guy who has commanded fortunes from others, and a guy who has been in the trenches. He has helped many build their ideas into million-dollar empires, and he might be able to help you.
Culled from his expensive seminars and speeches, he reveals a vast array of money-making concepts, insight and wit in this marvelous book.
I found it greatly inspirational, and a source of marketing ideas that are no-nonsense, what works and what doesn't.
In bringing my works to the world, Dan has been a tremendous help.
I highly recommend this book.
Dr. Ron Dalrymple/Psychologist/Coach/Author of The Inner Manager/www.deogenesis.com
Great, real-world ideas September 8, 2001
15 out of 16 found this review helpful
The thing that sets this book apart is that it is filled with specific examples from many, many entreprenurial businesses. I find great value in seeing how other people have met challenges, and from applying their ideas. I run a successful small business, but find it very useful to read books such as this to jolt me out of my routine. And, there are enough workable ideas here to re-energize me and (obviously) raise our income substantially. ONe of my favorite small business/home office magazines used to run monthly articles profiling successful small-business folks, and I found it very useful. Unfortunately, this magazine rarely ever has such useful articles--but it is, to me, a wonderful way to learn--and I have just ordered 2 more of Dan Kennedy's books because of the specific instances and examples in this one. Great book!
The best value of the year! June 13, 1997
14 out of 16 found this review helpful
Marketing guru Dan Kennedy has filled this book with most of the business and marketing expertise people are spending thousands of dollars at his seminars to hear. Which makes this volume the best business value ever! This book is soooooo good and filled with valuable ideas that you have to take a breather every few pages just to digest it all--the ideas come at you so fast. If you don't think you can still make good money in your own business, starting with little or no capital, Kennedy will change your mind right away. Highly recommended
 Spiked with arrogance September 1, 2005
13 out of 49 found this review helpful
It may be true that Dan S. Kennedy knows something about business, but there is no need for him to brag about it endulging himself in writing down and making other people read how great he is. It destroys ones willingness to adopt the few useful tips this book may have to offer. He should rather have written an autobiography.
Think Outside The Box July 26, 2004
11 out of 14 found this review helpful
In this book, Dan Kennedy provides many examples on how to turn an idea into cash. The examples are from the real world and are drawn directly from his experience as a highly paid consultant. An easy read and well worth the investment.
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