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| Author: Robin Landa
Publisher: Delmar Cengage Learning
Category: Book
List Price: $102.95
Buy New: $76.95
You Save: $26.00 (25%)
Rating:  22 reviews
Sales Rank: 2875
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 2.8
Dimensions (in): 11.3 x 8.4 x 0.9
ISBN: 1401881548
Dewey Decimal Number: 741.6
EAN: 9781401881542
Publication Date: April 27, 2005
Availability: Usually ships in 24 hours
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| Customer Reviews:
 A thorough and succinct ground for graphic designers. January 8, 1999
8 out of 8 found this review helpful
There are a ton of graphic design texts out there however this one is significant. It's perfectly clear, logical, and progressive organization and content make GDS the text I've searched for to reinforce my teaching. Creative exercises and problems, good illustrations (wish it had been printed on better paper) and precise in explanation. Excellent critique guide. This book proves there is a skill set in graphic design that is truly necessary to set the foundation for innovative and creative work. It's a book that has staying power long after its initial use. Professionals can use it to review and refresh their visual thinking. Finally, someone has outlined the basics in a clear manner with excellent projects to accompany the principles described.
the best out there! September 22, 2000
8 out of 8 found this review helpful
this is the very best graphic design and advertising text on the market. The advertising chapter and branding chapter are worth the price alone! The examples and ideas are brilliant.
Great Book for all types of designers... February 9, 2004
7 out of 8 found this review helpful
This book covers every single topic with designing...I totally love it I read it over and over because of all the good advice the author gave out to us...I totally recommend this book for students and professionals...Good Luck and Enjoy!!
 I sold this book in college for beer money... August 13, 1998
6 out of 6 found this review helpful
I sold this book in college for beer money, and I'm kicking myself for it now. I NEED it. I took graphics from Donna Hajash at Texas A&M in early '97, and this skinny, slick black and photo-filled tome was our text. Lots of my fellow students didn't read it, and neither did I for quite some time, but then I realized how foolish I was... it's not profoundly academic -- it's basic, but it gives you a great headfirst splashdown into the world of graphic design, the lingo, the concepts, examples, exercises, without the insult of opinion and dated trends. It tells you just enough to get you started and lets you trust your own instincts from there. Now that I'm out of school and taking the proverbial job-hunting months required for all journalism grads, I find that the lack of this book in my life is something I regret more than the hangover the proceeds of its untimely sale provided...
 Good compilation but too many typographical errors August 11, 2005
4 out of 11 found this review helpful
This book would be wonderful if the editor had done a great job of fixing all the typographical errors. I lost concentration and kept correcting typing mistakes ...very unprofessional...makes you wonder who is teaching me...otherwise a good help
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