BetterEditor.net: Reference: How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series): {SITE

BetterEditor.net - Resources for Editors and Writers

Location: Home / Reference / How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)

Bestsellers

•	Contemporary Business Communication Seventh Edition
•	Essentials of Business Communication
•	Writing That Works: Communicating Effectively on the Job
•	Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
•	The Business Writer's Handbook, Ninth Edition
•	Business English (9th Edition)
•	Contemporary Business Communication
•	Writing for the Mass Media (6th Edition)
•	The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
•	The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
	Author: Mal Warwick Publisher: Jossey-Bass Category: Book List Price: ~~$36.95~~ Buy New: $24.39 You Save: $12.56 (34%) Rating: 16 reviews Sales Rank: 17142 Media: Paperback Edition: 2 Number Of Items: 1 Pages: 336 Shipping Weight (lbs): 2.4 Dimensions (in): 10.8 x 8.5 x 1 ISBN: 0787999083 Dewey Decimal Number: 658.15224 EAN: 9780787999087 Publication Date: March 28, 2008 Availability: Usually ships in 24 hours

Editorial Reviews: Product Description Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Customer Reviews: Read 11 more reviews... How to write successful fundraisng Letters November 2, 2008 I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference. I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day. Direct Mail Focused September 19, 2008 I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic. Kirks Nonprofit Consulting Services June 19, 2008 1 out of 1 found this review helpful This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer. It's the bible! May 9, 2008 Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters! You must buy this book May 10, 2007 5 out of 5 found this review helpful If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.