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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) | 
| Author: Mal Warwick
Publisher: Jossey-Bass
Category: Book
List Price: $36.95
Buy New: $24.39
You Save: $12.56 (34%)
Rating:  16 reviews
Sales Rank: 19064
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 2.4
Dimensions (in): 10.8 x 8.5 x 1
ISBN: 0787999083
Dewey Decimal Number: 658.15224
EAN: 9780787999087
Publication Date: March 28, 2008
Availability: Usually ships in 24 hours
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Product Description
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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| Customer Reviews: Read 11 more reviews...
My top recommendation for fundraisers July 6, 2000
75 out of 78 found this review helpful
In my seminar on nonprofit communications I strongly recommend several titles, chosen from the dozens on my shelves. Mal Warwick's How to Write Successful Fundraising Letters tops the list. It is pretty much a model, I think, for good how-to books: it is well organized, comprehensive (in ways you'd never anticipate), filled with case studies and annotated examples, brief, to the point, practical, and extraordinarily reader-friendly. I wrote fund-raising letters before I read Mal's book; some letters worked, some didn't. After I read his book, I never wrote an unprofitable letter again. You will not regret buying this book: it removes the veils from so many mysteries of successful direct mail fundraising.
The best book of its kind ... December 15, 2002
51 out of 51 found this review helpful
There are many many books and courses on how to write a funding proposal but few out there on how to write and develop your organization's annual campaign. Fortunately Mal Warwick's is the only book you'll ever need. Thorough, loaded with examples, not only of solicitation letters but follow up and thank you letters as well -- if you're a development professional this is one book you must have on your shelf. Using Mal Warwick's books and website, along with a great deal of marketing reading, I successfully redesigned my organization's membership campaign - raising our overall donations by 33% the first year and an additional 25% the second year.
While geared to annual campaigns/individual donors, this book will also aid you in writing foundation proposals - particularly to those smaller foundations that may merely require a letter proposal. Mal takes the best of both worlds - marketing and nonprofit management - and gives you a guide that the development professional will refer to daily. With the thousands of foundations in the United States, not every one is a Kellogg or a Kresge or a Pew and this book is an invaluable aid to getting your proposal read. HIGHLY RECOMMENDED (as are all Mal Marwick's books).
Every Non-Profit Should Have This Book March 24, 2004
32 out of 32 found this review helpful
Fundraising is a very specialized area of copywriting and marketing. Unlike the more common direct mail letter wherein you are selling a product or service, fundraising often offers nothing more to the receipient than a chance to feel good about doing good.As a consequence, fundraising letters for charities and oher non-profits literally have their own rules that vary from the traditional approach to direct mail. Warwick is the recognized master of this field and is a legend in fundraising circles. Every charitiable organization and non-profit group should have this book on their shelf, or have a copywriter available to them that does. And even if you aren't going to apply the principles in the book to fundraising, its still a great guide to writing effective marketing copy.
Never Wrote a Fundraising letter before December 30, 2001
28 out of 31 found this review helpful
This was an excellent book! I was able to put together not just a letter, but a fundraising package. The instructions are complete and the examples are wonderful reference tools. I am new to the Fundraising industry and this is a book that I am now purchasing for my library. It also covers thank you's. I would highly recommend this book to someone who has never wrote a fundraising letter before or even for the experienced letter writer!!
A Good Primer on Fundraising Letters July 23, 2002
23 out of 26 found this review helpful
I found this book to be a great primer on writing fundraising letters. This book is written in simple enough language that beginners will be able to follow along, yet is detailed enough that even accomplished fundraisers will benefit from a throurough review of this guide.When I wrote "25 Fundraising Secrets - Raise More Money, Guaranteed," I included a chapter on how to make follow-up phone calls after mailing out fundraising letters. When I am asked by readers how to write those fundraising letters, I direct them to this informative book by Mal Warwick.
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