Sin and Syntax: How to Craft Wickedly Effective Prose

For illustration, Hale hails Walt Whitman and Roger Angell, and rails upon Alexander Haig and the Gump's catalogue. She hauls in Joan Didion to make a case for writing in the first person, Mark Twain to promote the killing of adjectives, C.S. Lewis to advocate showing rather than telling, and Loudon Wainwright III to lament the abuse of the word like. But Hale has no problem making her own points. "Euphemisms," she says, "are for wimps." She dismisses a particularly heinous example of scholarly prose as "a bunch of big words thrown into an Osterizer." Even other grammarians don't escape her derision: "Get a grip," Hale says. "Hopefully as a sentence adverb is here to stay." But what distinguishes Sin and Syntax most is its enthusiasm for prose that takes risks. "Even if you have to check with a lawyer," says Hale, "isn't a kick-ass piece of writing worth the effort?" --Jane Steinberg

Product Description
Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.

With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:

*Distinguish between words that are “pearls” and words that are “potatoes”

* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs

* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)

Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.