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Writing for the Mass Media (6th Edition) | 
| Author: James G. Stovall
Publisher: Allyn & Bacon
Category: Book
List Price: $71.80
Buy New: $64.62
You Save: $7.18 (10%)
Rating:  2 reviews
Sales Rank: 312572
Media: Paperback
Edition: 6
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.7
Dimensions (in): 10.8 x 8.4 x 0.8
ISBN: 0205449727
Dewey Decimal Number: 808.066302
EAN: 9780205449729
Publication Date: June 27, 2005
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing--inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations--and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
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| Customer Reviews:
 Using Book in Class September 19, 2001
6 out of 6 found this review helpful
This is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics.
 Great book! September 23, 2007
This book has helped me tremendously in my class. I'm glad I bought it from Amazon b/c it was very affordable.
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