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Consumer Behavior (8th Edition) | 
| Author: Michael R. Solomon
Publisher: Prentice Hall
Category: Book
List Price: $177.33
Buy New: $141.86
You Save: $35.47 (20%)
Rating:  4 reviews
Sales Rank: 178717
Media: Hardcover
Edition: 8
Number Of Items: 1
Pages: 720
Shipping Weight (lbs): 3.8
Dimensions (in): 11 x 8.5 x 1.2
ISBN: 0136015964
Dewey Decimal Number: 658.8342
EAN: 9780136015963
Publication Date: March 7, 2008
Availability: Usually ships in 24 hours
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Product Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing. For marketing professionals to understand the latest trends in consumer behavior.
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| Customer Reviews:
Very interesting textbook, one of the best I've seen! February 7, 2007
2 out of 3 found this review helpful
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
Good Read March 22, 2007
1 out of 2 found this review helpful
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.
 Good price for reasonable product September 29, 2008
0 out of 1 found this review helpful
The product was in a reasonable condition and for the price it was a good option!
Great Consumer Behavior Textbook September 30, 2008
0 out of 1 found this review helpful
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
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